Customer story

It's a casual, lighthearted, morale-boosting part of everyday life in the clinic!
Overview
Founded in 1986, by Dr. Kenneth Sinibaldi, the Animal Surgical and Orthopedic Center (ASOC) in Shoreline Washington, is known as a pioneering clinic. One of the first exclusively surgical practices in greater Seattle, the center features five state-of-the-art surgical suites, is housed in two buildings, and has a staff of 46. The clinic’s advanced, specialized expertise and business model has positioned it as the leading veterinarian practice in orthopedics, sports medicine, and rehabilitation practice in the Pacific Northwest.
Headquarters
Shoreline, Washington, USA
Locations
1
Team size
45+
Turnover
$5m+

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Talk to an expertChallenge
Practice Manager, Noelle Norrie, needed a better way to share information with her team. Noelle wanted to replace using emails and enable quick, messages to be sent out, without overwhelming staff; and with the ability to track who has read them and when. Finding a consistent communication solution and enabling a differential between non-important and important messages, was crucial for Norrie, to ensure continued impact for both.
Solution
Leading the way for animal clinics, in February 2020 ASOC launched the OurPeople App, a team communication solution built specifically for busy teams that don’t work from a desk and, in today’s varied work environment, a tool to keep companies connected. "Norrie explains: “ASOC has always been forward-thinking and the App was an instant success. The younger team adopted it quickly. We often use the Chat feature to send messages and new employees pick it up in no time at all. In fact, each member of staff has used it at some point, whether to receive a message, read and sign a new policy, look at a funny photograph, or just to interact with a colleague. We have an astounding average broadcast engagement of 99.2%, indicating the App has already made a huge impact within the company in just a few short months.” Norrie also uses the App to send out Fun Friday photos, providing light entertainment to the front desk staff, and it has also been used as an organizational tool for the company’s summer picnic.
”We arranged for a wood-fired pizza truck to cater to our picnic. The OurPeople app made it possible to take everyone’s order ahead of time, therefore limiting the amount of time in line while supporting social distancing,” says Norrie With the onset of Covid-19, just a month after the OurPeople App was installed, it became a lifeline, boosting morale and keeping everyone up to date on new procedures and policies, which were constantly being updated.
Norrie comments: “During the first week of virus lockdown we were down thirteen staff members and everyone was extremely busy. The surgeons/owners used the OurPeople app to let the staff know that their hard work and dedication was appreciated.”
Results
Key stats
99%+
Average broadcast engagement
27k+
Broadcast views
11k+
Chat messages